In development
For outside sales reps in construction
Know every site before you walk in.
Groundbreaker is an AI assistant for outside sales reps in the construction industry. It plans the route, briefs you at each stop, and files your notes before you leave the lot.
- 18:10 AMMidtown Medical TowerActive
- 29:40 AMWestside Lofts, Phase 2Now
- 311:15 AMFulton Industrial WarehousePipeline
- 41:30 PMPerimeter Office RenovationActive
- 53:05 PMRoswell Road Mixed-UsePipeline
Demo · 0:48
A rep's day, start to finish.
The morning brief, the route, Car Mode, logging a visit, dropping a pin and the manager view. Real app screens in demo mode.
What it does
It handles the paperwork around every visit.
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Plan
The day's route, built for you.
Pick your stops or let it pick from your follow-ups. It puts them in the fastest driving order from your start to your finish.
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Brief
Your day, read to you.
Every morning: your route, who you'll likely see and what happened last time. Before each stop, a prep card shows the GC, open issues and your ask.
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Log
Note, snap, scan.
Type a note, add a photo, set a follow-up. Scan a business card and the contact is added to the site.
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Follow up
Nothing slips.
Follow-ups come up the day they are due, sites going cold get flagged, and a pin dropped on new dirt becomes a site.
A day on the road
Where it fits in a rep's day.
Real screens from the app, in its demo mode with invented sites and contacts.
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Morning
Hear the day before you drive.
Your route, who you'll likely see and what happened last time, read to you. Call first shows who to ring before you leave.
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On the road
Every stop, in the fastest order.
Seven stops from your start to your finish, with the drive between each. One tap to navigate, call or text.
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On site
Log it before you leave the lot.
A note, a photo and a follow-up, filed to the right site. Scan a business card and it becomes a contact.
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New work
Pipeline to active, on the spot.
Visit a pipeline site and it asks whether the job is live. Drop a pin on new dirt and it becomes a site.
Get started
On your phone and in your CRM.
iPhone
The app is in testing.
It runs on iPhone. The App Store link goes here when the app is listed.
App Store · coming soonIntegrations
Connect the system you use.
Bullhorn, HubSpot, Salesforce and more are on our list. Tell us which one you need first.
See the listLead Finder · Pilot
Find the dirt before the job ad.
Lead Finder compares satellite images month to month and flags land that was woods or grass and is now bare red clay. Grading has started, the GC is hiring soon, and you know before anyone posts a job. Our first metro Atlanta run, on October 9, 2026, found 49 new sites from 1 to 121 acres.
May 2026
Oct 2026
May 2026
Oct 2026
May 2026
Oct 2026- New grading spotted by satellite, with acreage and a pin Pilot
- Building permits and rezoning filings Next
- Job-ad data from licensed sources Next
$149/metro/month
An add-on to any plan. One metro included with Company.
Ask about the Atlanta pilotSatellite images: contains modified Copernicus Sentinel data 2026.
Pricing
Priced per rep, per month.
Rep
$29/rep/month
$24 when billed yearly
- Route planning for your day
- Spoken morning brief
- Photos, card scanning and Drop a pin
- Export to CSV
Team
$49/rep/month
$39 when billed yearly. 3 reps minimum
- Everything in Rep
- Premium voice for briefs
- Manager dashboard and scorecards
- One CRM sync, HubSpot first
Company
From $99/rep/month
Quoted for your setup
- Everything in Team
- Staffing-system integrations
- Your logo and colors in the app
- Single sign-on and onboarding
- One Lead Finder metro included
Add Lead Finder to any plan for $149 per metro per month (see it). Start with a 30-day pilot for one team, at a flat fee credited toward your first year. Need it under your own brand entirely? Let's talk.
Founder
Built by a rep who did the job.
Jon Pratt Founder, Groundbreaker
Jon's first job was on the packaging line at a bakery in Norcross, boxing brownies that shipped all over the world. Thirteen years later he was back at the same company, running its supply chain technology. That's how he works: learn a business from the floor up, then make it run better.
He started a landscaping and moving crew while studying supply chain management at Auburn, ran driver and freight operations for two trucking companies, sold software to contact centers and warehouses, and then spent years selling construction staffing across metro Atlanta.
Every day ended the same way: a truck full of business cards, notes in three places, and tomorrow's route still to plan. So he built Groundbreaker, the app he wanted on his own phone.
Email JonContact
Tell us how you track sites today.
If you run outside sales reps who sell into construction, we would like to hear how your team keeps site notes now and where it breaks down.